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- Enterprise is where the money is: huge companies have huge budgets
- One Enterprise client will have your product in the hands of many new users at once, maximizing exposure.
- A large user base means a greater amount of data inflow regarding product tweaks, bugs and improvements
- You only need a few clients to see significant cash inflow
- Enterprise level clients will make you look like a big deal
- Given the size of the organizations, it is more likely you already have a connection to the company.
- You’ll be bidding against others for the Enterprise pie, and you have to spar with great opponents to become great yourself.