- A large collection of small customers means that losing a single customer is not devastating to your business.
- Building a product to appeal to a wide range of customers within an industry will force you to create broadly appealing features.
- Building a product to appeal to a wide range of customers will expose your product to many use cases, and speed future product development through feedback.
- Smaller businesses are more likely to provide direct connections to the higher-ups within the company; rather than a part of a bureaucratic chain, you’ll be interacting with someone who genuinely cares for their company.
- Interacting with smaller businesses means, largely, interacting with newer businesses, giving you access to and the insights of cutting-edge work.
- Interacting with a large number of smaller customers will expose you to a greater number of ways of doing business, making you a better businessperson in the process.
- Selling to a larger number of groups will force you to sharpen your pitch, and to really consider your customer’s individual needs and expectations.
- Focusing on smaller companies will allow you to remain focused on a particular geographic region, which may be part of your overall vision. Think Local, right?
