Category: Work

Reasons Print Media Is Alive And Well

Electronic media is only accessible to a certain part of the population; anyone who can read can pick up a book.
There is something really nice about the tactile feel of a book or a newspaper.
The costs of today’s electronic devices, in terms of resources per item, cannot scale in the way that paper goods can.
You can’t fill the shelves on your bookshelf with digital files.
Academic publishing houses would lose enormous amounts of money if textbooks auto-updated to the newest edition.
Electronic media is still lacking when it comes to interesting design; you’re limited in terms of screen size, shape, etc.
Electronic images can’t match a photo book; not yet. Maybe this is nostalgia.
Paper comes from renewable resources; iPads come from non-renewable minerals.

Reasons Print Media is Dead

Electronic publication is more environmentally sustainable, as each additional copy does not require additional material inputs
As access to the internet becomes ubiquitous worldwide, material copies of literature will lose value and become anachronisms of an earlier age.
Electronic literature takes up less space than paper.
Electronic literature is more mobile than paper.
Electronic literature can automatically update to new editions, saving end-consumers significantly, especially students purchasing textbooks.
The cost to distribute paper literature is absurd compared to electronic literature.
Advertisements in electronic media can be adjusted to suit the particular reader, rather than the readership in general, making ads more attractive and thus more valuable.
The explosion of self-publication rewards electronic media; self-published works are more easily accessible to the electronic-based consumer, as many of these are printed to-order.
As electronic media becomes available on more devices (phones, tablets, computers, TVs, etc), the audience will become broader and broader.
The best and fastest forms of news today exist only on the Internet; blogs, Twitter, etc. To be well-informed one must read digitally.

A large collection of small customers means that losing a single customer is not devastating to your business.
Building a product to appeal to a wide range of customers within an industry will force you to create broadly appealing features.
Building a product to appeal to a wide range of customers will expose your product to many use cases, and speed future product development through feedback.
Smaller businesses are more likely to provide direct connections to the higher-ups within the company; rather than a part of a bureaucratic chain, you’ll be interacting with someone who genuinely cares for their company.
Interacting with smaller businesses means, largely, interacting with newer businesses, giving you access to and the insights of cutting-edge work.
Interacting with a large number of smaller customers will expose you to a greater number of ways of doing business, making you a better businessperson in the process.
Selling to a larger number of groups will force you to sharpen your pitch, and to really consider your customer’s individual needs and expectations.
Focusing on smaller companies will allow you to remain focused on a particular geographic region, which may be part of your overall vision. Think Local, right?

Enterprise is where the money is: huge companies have huge budgets
One Enterprise client will have your product in the hands of many new users at once, maximizing exposure.
A large user base means a greater amount of data inflow regarding product tweaks, bugs and improvements
You only need a few clients to see significant cash inflow
Enterprise level clients will make you look like a big deal
Given the size of the organizations, it is more likely you already have a connection to the company.
You’ll be bidding against others for the Enterprise pie, and you have to spar with great opponents to become great yourself.