- Create a well-maintained social media presence: Twitter and Facebook at least, a good web site with contact information and a regularly updated calendar would be good, too.
- Create quarter-sheets with a QR Code that leads to the best piece of social media (likely Facebook). Fill sheets with recruiting information, front and back. Supply them to every member of the team for distribution.
- Make full-sheet QR Code recruiting posters. Post them at local gyms, sporting goods stores, bars, restaurants, coffee shops, etc. Really carpet bomb the place. Super bright paper is a good idea here.
- Print workout shirts in bright colors with recruiting sayings: “(why) DO YOU EVEN LIFT BRO?” “ASK ME ABOUT RUGBY” etc etc – sell/distribute them to the team.
- Print shirts or sweatshirts in a similar vein, but for going out rather than working out. Selling these to your team can both work toward recruitment and raise a little money.
- Attend local sporting events (both in-person and broadcast) with a mind to recruitment. Bring the pieces from #2 and #3, wear your shirts from #5
- Publicize all team events well ahead of time through the social media; practices, social, games, workouts, etc. Put it all out there. Be responsive to folks who ask questions.
- Encourage groups of folks to join; having a pair of friends join a team builds in a support system.
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Simon Ouderkirk 