How to Cultivate a Personal Brand

  1. Be relentless in pursuit of opportunities to demonstrate excellence.
  2. Don’t be afraid to turn down work that doesn’t fit your vision.
  3. Be generous in creating value for others when it does fit your vision.
  4. Read everything you can about what excites you. Be excited. Communicate that excitement.
  5. Collaborate with others who share your values and drive.
  6. Drink in news from all industries; surprising things will translate in new ways.
  7. Don’t be afraid to challenge dogma and orthodoxy.
  8. Stay connected with your peers. Demonstrate genuine curiosity about their work.
  9. Be honest.
  10. Always look for ways to create value for others, even if it does not directly create value for you today.

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