Tag: customer research

Research in the Right Order: When to Interview Your Customers

One of the parts of my work that I get the most satisfaction from, and the part that most consistently surprises me, is in listening to our customers.

WordPress.com hasĀ a lot of customers. When you are dealing with a B2C company at this scale, it gets to be important not just to learn to listen, but learn to seek information in the right order.

(If you were at my SupConf talk, some of this is going to be very familiar!)

I like to talk to people – it’s part of who I am. I am an unapologetic talk-to-think-er. My most successful side hustle was a thinly-veiled attempt to get incredibly smart and incredibly busy cutting-edge farmers to talk to me. It worked! I interviewed them (and other members of their industry) for over a year. I think the art of the interview is a subtle one, and I’m the sort of person who literally reads books about different types of interviews.

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