I live in a neat little neighborhood just outside of the city center of my town – it’s not a development, but a little residential pocket with a half-dozen streets, maybe 80 homes?
It’s one of those neighborhoods whose first or second round of homeowners are starting to get a little older, move into apartments or somewhere where it doesn’t get so darn cold in the winter time. As they sell their homes, first time homebuyers and small families are moving in – it’s a neighborhood in transition, and it means that my kiddos, when they’re a little older, will have lots of kids around their age in the neighborhood. It’s a good thing. It’s a nice place to live.
One joke I have with my wife, about our neighborhood, is this: there’s a street hockey goal that’s always in the street where we turn toward home. We’ve never seen anyone actually using it, but it’s always there, rain or shine, spring, summer, fall. We had both noticed it, independently, and once, driving together, I said;
“I figured it out, by the way. It’s not for street hockey – it’s a reminder.”
She looked at me, and nodded.
“It’s a reminder, so when we drive in, when we get home, we say to ourselves, ‘Don’t forget to have a goal.’ ”
We had a chuckle – I’m still working on my Dad Jokes, obviously. But, still, it was the sort of little thing that has stuck with me, and every time I pull into our neighborhood, I see the street hockey goal, and I say to myself, ‘You’ve got to have a goal.’
Especially when you’re working in a job you enjoy, with people you respect, it’s easy to get caught up in the day-to-day ebb and flow of The Work. It’s a small thing to do your work and go to meetings and let the tide carry you in and out of your daily labor. I have been in that type of aimless, do-good-work-and-go-home mindset for some time.
There’s no shame in it: to be ambitious without a clear destination, though, is a recipe for frustration and for burnout. So – I joined a Mastermind group. I got more involved in the broader support / success community. I’ve given it some thought – my need for a goal, I mean – and I’ve decided on this:
I’m going to be in the top five Customer Success professionals working in the SaaS space within the next five years.
Or, ‘Five in five.’ Even shorter: 5in5.
Here’s why Customer Success is the right fit for me:
I’m an analyst; I know how to find patterns in behavior, I know how to use the tools of Big Data to identify the best course of action that will reveal real insights. I understand the import of Small Data; I’ve surveyed and interviewed customers across multiple product lines, using a diversity of approaches. I know how to turn all of that research into action and communicate that action clearly – even to busy folks who aren’t interested in statistical significance.
I’m customer focused; I’ve built my career on finding ways to make the millions of publishers, bloggers, artists and business owners find success at WordPress.com. I understand how customers can provide us information even when we aren’t asking for it. I am keenly aware that while reducing the time it takes for customers to get a reply is important, it’s not as important as reducing and preventing the pain that causes your customers to reach out in the first place.
I am dedicated to leading; I know that I am better for the folks I work with. I know that a diverse collection of perspectives and approaches will always be greater than the sum of its parts. I’ve found great satisfaction and endless opportunities for humility in leading teams, especially remote teams. I’ve written about that an awful lot.
Customer Success is in its infancy; the combination of skills that I have, this weird intersection of analysis, customer experience, and team leadership – it’s not clear how I can leverage this into impact, into creating the most value in the universe. In this way, the fact that the work of Customer Success is still so flexible, without the more rigid history and expectations of something like Customer Support (‘Reduce response times’), it allows me to not only pursue impact – but to create the role, shape what it means to be successful.
The next piece of the puzzle; how do I get there?