BGA Webinars: The Future?

I had the great opportunity to lead a Webinar with Cuvee Coffee’s Lorenzo Perkins this last Friday evening. It was an official session of the BGA Level One classwork CP 103: Customer Service. I’ve been involved in a few web-based educational projects before, but this was the first time I’d actually lead a class in a full-online environment.

The BGA makes use of the GoToTraining software, which has many applications to different fields and types of education – for our purposes, it served us well, though if I were to make this a regular thing, I’d have to invest in a headset. Using my phone was a bit awkward and cumbersome, especially when simultaneously trying to interact with the class or utilize the UI.

Making use of online educational tools is key for the future of an organization like the BGA – at the moment, the BGA is reliant on highly skilled educators being present at industry events across the country (and sometimes globe). If the BGA Certification program is to grow and flourish as the membership grows, this system will become increasing unsustainable, requiring full-time traveling trainers, as well as straining the resources and patience of students, given the relative infrequency of classwork in their particular region.

Moving forward with the Webinar format is a feather in the BGA’s cap: while many of the class offerings are very hands-on, and would not lend themselves well to online education (any preparation classes, cupping, etc), recognizing that CP 103 is a great candidate for the Webinar format allows the BGA to reach out and engage with students who they may have otherwise lost in the spans of time between Expos and Barista Camps.

From the point of view of the educator, I really enjoyed the Webinar format: it allowed me to contribute to a community that I care about, to speak at length about a topic that is close to my heart, and I didn’t have to fly to Seattle. It was a low-cost way for me to make a meaningful impact.

The sooner we are able to move our appropriate educational formatting to the Webinar format, the sooner we will be able to handle membership growth and demand for education in a sustainable way. Introduction to Espresso will probably never be an online class – but Seed to Cup could be, as well as Efficiency & Workflow, and even Preventative Maintenance, with some creative use of videography.

Good on the BGA for choosing an educational path that will work to grow with the membership, as well as reward the educational volunteers.

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